Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time.

A white paper will only generate leads if it's read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them.

You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. If you’ve been out of it for a while, here’s the CliffsNotes version: McDonald’s promoted a Tweet using the Twitter hashtag #McDStories that went like...

Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community...

If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings, selling over 15 million iPads during the quarter.  This is a 111% increase from the previous quarter. In just under two years, Apple has now sold over 55 million units. According...

Government entities don't market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates -- just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers...

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.

The well of content can start to dry up for even the most prolific content marketers. So how do you make sure your fountain of ideas never runs out? Here are 5 sources you can use to help prime the pump.

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners' Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations,...

As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak.  Today, Joshua would be considered “high-functioning” autistic, which means that, if you don’t look closely, you may...