There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.

I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit.  Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”. The point?...

The trend of borrowing marketing concepts from Hollywood is exploding in popularity. These brand storytelling techniques may have been devised to promote television and film, but the possibilities are endless in applying them to other content products. Here are some key examples.

Is blogging an old-fashioned tool or the linchpin of a successful marketing campaign? It’s a question you might be asking if you’ve read the new research by Dartmouth’s Center for Marketing Research.

In case you missed it, here are some of the key content marketing strategies and tactics presented at the second annual Content Marketing Retreat, which took place on Whidbey Island and was hosted by the Langley Center for New Media.

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals.

So, another Super Bowl gone.  For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing...

Headlines are the key to getting attention for your content. A few seconds with your headline and a reader decides whether to click and learn more or move on. These 7 tips will help you write eye-popping headlines that will draw readers in and satisfy their need for content that delivers on its prom...

The same elements that make a Valentine's Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. In...

With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online...

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.  Since there are so many, I decided to update this post from almost three years ago.  It’s amazing the number of social...