Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. Todd Wheatland thinks LinkedIn will give employers a way to find out if you really are as good as you say you are. How?

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve conversion rates is to engage with visitors...

Joe Pulizzi talks to Scott Maxwell, founder of Boston-based venture capital firm, OpenView Venture Partners, about content marketing and why the web needs better ‘plumbing.’

Yes, you need it no matter how secure you think your job is. A career content strategy offers a way to strengthen your position and personal brand Have you ever been fired or laid off? Do you aspire to a role that still seems a distance away? A career content strategy offers a way to strengthen your...

A poorly understood content marketing tactic could be your most powerful community-building tool We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content....

There are too many dead-end alleys that buyers wander down when they pursue digital content. In fact, at IDG Connect we find that over 25 percent lead nowhere. They fail to offer in-asset linkage to relevant content. Instead, buyers usually must back up to a navigation pane, review a non-descript list...

Careers in marketing—particularly digital media, content marketing and analytics—are growing. Why are US universities failing to graduate marketable digital natives? US higher education—long a source of pride and differentiation across the globe—is undergoing a true crisis of value and identity. Pundits...

Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.

  The Furrow Magazine from John Deere – 1931 Content marketing is not easy. Over the past twelve months, we’ve been noticing a few differences in what separates those organizations who excel at content marketing and those organizations that are just staying in the game. The overview...

Try this fast and easy 6-step process for creating engaging and compelling blog posts. This sustainable process can yield enough content for a full-length article that can be repurposed for later use, providing even more content.

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.

Author Todd Wheatland explains how LinkedIn is a window into the changing nature of employment. Employers will no longer rely on your resume, but on your entire digital footprint–a trend LinkedIn is perfectly positioned to determine in the future.