The February issue of Chief Content Officer magazine focuses on interviews with top content marketing experts, including entrepreneurs, strategists, authors and enterprise marketers. Get a peek at the interviews and information coming your way.

Okay…I get it. Infographics are in.  Especially ones for content marketing and social media. As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place.  At the same...

Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there. Here are some tips to help you guide potential customers on that journey.

Google added a new share button to its classic, white search page. It may just look like a link into Google+. It’s really so much more.

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today's multichannel experiences.

If you haven't performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.

Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like "where are we headed?" and "what technologies will change the field?"

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts.

Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content's audience.

Intranets are designed to share useful, informative content -- just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company's internal community. Here are some ess...

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. In a recent study from the Content Marketing Institute...