Apple will announce the iPad3, and there’s been a huge buzz about what to expect from newest iteration of the world’s most popular tablet computer. From our perspective, the question isn’t how long the lines at the Apple store will be later this spring, but who in the B2B marketing sector is going to...

Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about. They contain a small mass, but pack a big punch. Here are the essentials on how title tags work and how you can best use them to get results for your content.

What can small businesses learn from their large-business counterparts about content marketing on Facebook? Here is fresh data focusing on the automotive industry that can offer insights for any business looking to grow its Facebook community through its content efforts.

With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. Use these six steps to craft a guide that will help create consistent, high-quality business communications in support of your brand....

In the Feb 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Michael Stelzner.

Creating genuinely helpful content for your audience is a core principle of content marketing. And "how-to" content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won't "help"...

NOTE: There have been a few articles recently (one on content marketing hype and one on the term “content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing Back in 2001, I started selling content marketing services as part...

Working with the concept of a "digital ocean" can help you stay on track with your targeted audience. Use this model to help chart your course in the pursuit of "fishers" and "swimmers."

The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.

Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience.

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic...

Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing's ongoing evolution and their practice.