A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news.

It's nice to have high traffic on your website, but the number of visitors your site receives does not tell the whole story. Try these strategies for assessing whether your business blog — and other content marketing efforts — are reaching and engaging the right audiences.

PowerPoints and online presentations can be a rich new vein of precious content for your organization. Here are three tips that all content marketers should consider for turning these assets into content gold.

Most prospects want to keep vendors at arm's length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it's appropriate to ask for contact details -- and how much information...

Joe Pulizzi discusses seven content marketing myths that stand in the way of us selling our content marketing projects to the C-Level.

The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature. Here are 5 new features that businesses can use to tell their story through the Facebook Timeline, and examples of several companies already doing...

Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how professional services and consulting companies can grow their business with content marketing.

If someone posts a negative comment about your business, do not strike back right away in anger. Take a deep breath. Take time to consider the situation. Then use these suggestions to assess the damage and repair you reputation, if necessary.

Email messages and landing pages are popular marketing tactics, but they must be customized and carefully targeted to be effective. Here are some tips to make sure your efforts get noticed and that your audience finds what it was looking for in your content.

Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from.

A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. While best practices are still evolving, here are several steps you can take now to implement a consistent transmedia content...

This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast.  Since 2007, I’ve presented well over 300 times in-person or online. I’ve also had to sit through another thousand presentations by other individuals over that time....