In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Bill Flitter.

Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content.

Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and...

Infographics are a great format for translating data into easily shareable, engaging illustrations, but you need to have a clear purpose and plan in mind before you start. Ask yourself these questions before jumping on the infographics bandwagon.

Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.

If you're still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies are making the most of this new marketing tool.

The explosion of Etch a Sketch comments around Mitt Romney's campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company.

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its "100 Content Marketing Examples Guide," sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns...

Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don't create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem.

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.

2012 is the 75th Anniversary of the famed Napoleon Hill book Think and Grow Rich. Joe Pulizzi offers seven of Mr. Hill's lessons that speak very specifically to the plans and goals of corporate content marketing programs.