Capturing Community, a new book by Michael Silverman covers everything from how to build an online community to how to manage and measure its progress. Free chapter inside.

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on.

Content that sells gets more funding. Content that doesn't is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house.

A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas.

On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. Employ these four steps to establish a more strategic and successful approach...

While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI.

Whether or not you were negatively affected by the recent Google Penguin update, you should take steps to ensure you won't get caught in the fray when something like this happens. How? With effective content writing. Here are the essentials to get you on the right track.

Some amazing information from Jeanne Jennings on 10 different ways to optimize your enewsletter landing page to get more subscribers AND increase your rates of conversion.

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection...

Author Sarah Mitchell shares lessons from her big fat content marketing project, including her do-it-or-die essentials for a large-scale content marketing kick-off.

Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking...