If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business.

The beauty of Evernote is that you can easily save information to it from many devices. It makes it easy to collect and organize your ideas and information. Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.

Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a "something for everyone" architecture rarely satisfy anyone. Fine-tuning a "content cafeteria" structure is not without its challenges, but it can be a self-serve recipe for success.

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs.

The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand.

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? So use these tips to plan your blog posts, and you can set yourself up for success for the whole year.

Chief Content Officer Magazine ask a few contributors what are your top PR tools. Here are their answers.

Whether you're marketing yourself or your company, your audience gets to know your personal brand, or personality. Here are some key ways you can maintain a consistent social media persona, no matter what the forum.

Content marketers love infographics, but the very best examples look expensive and complicated. Enter Visual.ly. The designers behind the beautiful infographics at Mint.com power the design engine at Visual.ly, helping to make high-end infographics accessible to all.

Whether pitching in the boardroom or delivering the keynote address at a conference, it's your job to educate, engage, and inspire the audience. Good storytelling is the strongest, most reliable way to do that. Polish these skills and you can win over any audience with a compelling performance.

Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing.

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.