As content marketers, should we be creating and distributing content in every conceivable platform? Maybe not. Maybe we should find our hedgehog - what we can be the best in the world at - and focus on that instead.

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay.

Do your efforts measure up to the gold standards of content marketing? Here is a rundown of the main strengths of different content types, and some examples of companies that are getting it just right.

Are you working with writers who are generalists instead of specialists? Here are some tips on how to get the most from writers who aren't subject matter experts.

You don't want your content marketing efforts to go unnoticed like the quiet kid who sits in the back of the class. Learn how to transform your content marketing with super powers via its integration with social media, search, and sales.

With the proper planning and execution, businesses and associations can host and coordinate award programs with the same cachet, prestige, and high quality winners as those traditionally run by media outlets. Here are some of the critical elements to keep in mind when launching an award program, and...

Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each.

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success.

One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started.

Content marketing is a powerful tool. So no company — no matter how big or small — can afford to avoid to ignore its benefits. This three-step guide to building a content marketing strategy for small businesses can help you turn content into conversions.

So many content marketing challenges, so little time. Content marketers often get in their own way... but this is something we can fix. Here are 12 content marketing challenges from Joe Pulizzi, with a few ideas on what the remedies might be.

You know in your heart that you have to be consistent and work at your content marketing efforts every day to be successful. But knowing what to do and doing it are two different things. Check out these tips on how to make content marketing a healthy habit.