With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.

You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we'll make you an offer you can't refuse: Obey these 4 golden rules and you'll always have successful content brainstorms.

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.

Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need - formal, for practitioners and even one for non-believers.

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.

The culmination of your online and social media content should come together to present an extensive profile that demonstrates your expertise and offers a glimpse of who you are and what your company represents. Here are examples of stellar B2B content.

Quality is still essential. Here are tips on how content marketers can effectively (and safely) link build in today’s post-Penguin SEO landscape, using quality content and by forming long-term content relationships.

A recent survey of business technology decision makers sheds some light on what prospects want - and don't want - when it comes to vendor content. We share some basic results and offer takeaways and suggestions for making content practical and timely.

One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes. Here are some tips to help you find fantastic content.

What skills are essential for content marketing teams? If you're planning a team, these tips from CMI's consultants will help you find the right people. If you're looking for a place on a team, these tips will give you an idea of what skills you should develop.

Simple writing is essential, but there are certain digital resources and tools that can help you create exceptional content without going crazy. Here are eight such tools and resources that can help you organize your content writing effort and make it more fruitful.