The hardest part of creating content? Getting started. Use this easy planning work sheet (and the suggestions and examples that come with it) to jump-start your content marketing efforts.

With consistency and commitment at the heart of your marketing efforts, here are 10 steps you can take toward defining your goals for your content marketing which will help you achieve those goals.

Your content efforts can benefit from online communities, allowing your audience to help generate your content for you. With a mix of editorial content, user-generated content and networking, an online community is the definitive place for information and communication around your topic.

LinkedIn is rapidly emerging as a vehicle for demonstrating thought leadership in content marketing. Try these tips for using LinkedIn to highlight your content successes.

Looking for some good books to help with your content marketing efforts? Our CMI consultants share their favorites. What would you add to the list?

Graphic design has been, is, and always will be a crucial component of effective marketing. Here are some critical dos and don'ts to help shape the success of your content marketing design.

There are good ways and not-so-good ways to make your personal brand stand out. Put your energies into information, not self-promotion, and you won't come across like an egomaniac when building your professional brand.

If you are comfortable with your content marketing goals, there's a problem. You need to set uncomfortable goals to win with content marketing. Here's how.

Most of us are fortunate enough to work without the looming fear of a drive-by, but you can certainly apply the underlying principle of resilience to content marketing. The stakes may not be as high, but try the 50 Cent approach to content strategy: "Get Rich or Die Tryin'."

How do we bring good old-fashioned customer relationship management together with content marketing for better success? We use the combination any way we can, and it follows that the way we measure our CRM efforts is also a blend of old and new.

It's vital to have everyone on the same page before beginning a project. So here are 15 questions to ask that will help you get a feel for scope and expectations before starting a content marketing project.

Most marketers would agree that one of their biggest challenges is producing quality content day after day. Here are a few tips on how to get the best possible work from freelance writers when you choose outsourcing your content.