Businesses can talk about their great service or incredible products all day, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer stories. Here's a smart strategy for letting your customers do the talking.

Steven Van Belleghem, author of "The Conversation Company," says his book is about tapping into unused conversation potential within companies. He advises content marketers to take advantage of client happiness and empowered employees.

Make sure your content will generate a buzz -- literally -- in the pockets of your audience. Here are three ways text messaging can enhance your content.

B2B content marketers strive to produce effective content that truly stands out. Here are 5 rules that will put you on the path to B2B content supremacy.

One of the biggest challenges you face when you launch your online community is getting the right audience engaged. It is essential to seed your community with content and members before and right after you launch. Take a look at these successful examples.

Content Marketing World speakers provide advice for marketers who are looking to add content marketing to their core capabilities.

Where do eBooks fit into your content strategy? They're all the rage, so it's time to find out. Here's a primer on the key skills you need to create a killer corporate eBook.

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.

Check out our new guide to making smart content marketing technology choices. The Content Marketing Institute and Demandbase compiled the guide to help you sort through and find smart solutions for your business among the tons of technological offerings out there.

Vacation time is here! Get ready to hop on the Content Express and take flight with these success tips for the travel and tourism industry.

Nearly 50 percent of your audience already uses mobile as the primary internet access device. So, you may be losing nearly half your audience if you do not make your website mobile-friendly. Check out these tips for creating the right mobile experience for these consumers.

Many leaders have risen up to teach and preach the best practices for content marketing, but what about the valuable lessons we can learn from the "worst practices?" Here, we ask a few respected authorities to help highlight the content crimes that could relegate your efforts to the hall of shame.