The Future of Email Marketing: Insights From 23 Content Marketing Experts
Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.
Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Meta Threads’ Rapid Rise Proves the Power of an Owned Audience
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson.
This Superpower You Learned in Grade School Can Power Better Content
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Build a Sustainable Content Practice With This 5-Point Blueprint
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
23+ Content Marketing Skills You Need for Today and the Next Five Years
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
Audiences Don’t Care If AI Created Your Brand’s Content
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.