A book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry. But writing a book is hard to do and very time consuming. Here are 11 keys to writing a book when you have absolutely no time to write a book.

When deciding how to accommodate divergent platforms, focus on content first. Divorcing content from form is a major, but necessary, perspective shift for marketers. Here are some tips and examples of what has worked, and what hasn't.

Done correctly, buyer personas are an incredibly useful tool. But here are four mistakes to avoid when developing and using buyer personas as the basis for your content marketing strategies.

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week.

In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need....

Need your team to start thinking outside the box when it comes to your content? Try these interactive improvisation exercises to stimulate the team's creativity.

This year's Buyersphere report learned from the buyers themselves that they are crazy for content and they don't necessarily get it all that much from social media. But the report also shows signs that social media will be the word of mouth of the future.

Knowing your customers’ deep-rooted wants, needs, and pain points gives you the opportunity to create not just something that wows your customers, but an event that actually changes behavior. Try out these 7 keys to building your brand publishing empire.

CCO spoke to Leslie Bradshaw, co-founder of JESS3, about what it takes to be a rising star in the competitive world of digital supercreatives, how to work with a creative agency and why some content breaks through the clutter.

For any virtual event -- such as webinars, videos and podcasts -- good audio is critical to connecting with your audience. Check out these 5 tips for creating professional-quality audio content.

Ready to evaluate your content production tool needs and start publishing like a pro? Download our free guide for a summary some great technology options.

We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards, which celebrate the best and brightest people, projects, and organizations from around the world that are dedicated to the practice of content marketing.