Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works -- and some that doesn't. Find out how your content measures up to the video challenge.

If your content isn’t being designed for easy readability, it could be standing between you and content marketing success. Here are 7 tips that will help you design and lay out your content to be more reader-friendly.

These days, we hear a lot about the fact that content marketers need to be storytellers. That sounds great in theory, but what does it mean in practice? Here are some great tips on how to create more powerful content marketing stories.

A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies?

The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.

On your next project, consider writing with design in mind. From the initial concept to the final publication, there are a lot of things that we, as content creators, can do to support a balanced, productive marriage of content and design.

In our ongoing examination of what’s working on Facebook across different industries, let's take a look at the pet food category. Paw through this analysis to find out which brand is top dog when it comes to creating the most engaging Facebook content.

Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing.

Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.

Publishing guest blog posts is a great way to expand your reach and build your audience, especially when you're just starting out. Here are 6 key tips to help you get higher quality content from your contributors.

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog.