Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators.

As you begin planning your marketing strategies for next year, recent content marketing research points out five ways you should adapt for 2013. Find out what changes in online consumer behavior the global consumer survey uncovered.

The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking at marketing in print as a "new" opportunity right now to get and keep attention.

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling.

You can always use more brand content -- white papers, videos, webinars, infographics -- all good. Find out how you can expand the reach of your brand content by planning for marketing "triple plays" right from the beginnings of content creation.

As a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move through specific stages. Use this guide to power your own content marketing evolution.

Even if you create great content, there's a good chance it won't penetrate all the clutter and distractions and get through to your prospects. To overcome the obstacles, try these 6 ways to create content that catches attention.

When it comes to demonstrating thought leadership through content, it’s not just about getting your content published anywhere online in hopes that Google will find it. Find out how to build third-party credibility for your content.

Are your content marketing plans ready for 2013? There's no time to waste, so here are seven critical strategies that I believe all marketers need to consider as they head into next year.

A recent research report sheds light on the challenges and opportunities of content marketing to a multi-screen world. Google (in partnership with others) set out to understand more about how consumers interact with various media in their everyday lives.

In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.

It may be a young platform, but there's a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts.