Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.Continue reading

If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is going to reshape the strategic marketing process, this is quite simply, a manifesto.Continue reading

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you...

As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want to do business with you. Brand storytelling can’t be done with visuals alone. While great design might...

PTC’s Global Director of Social Media, Alan Belniak, discusses his social media successes and failures, the changing role of the white paper, and how data will drive future content and social media strategies at his company.

Check out NetBase.com's "real-time mood meter" on voter sentiment on the election. It's an example of a content strategy that brings new meaning to metrics.

For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.

Find out how creating content that is aimed beyond your "first circle" connections can help expand your reach and influence in your industry.

SlideShare is more than just a way to share your finished presentations online; it can be a powerful tool that can turbocharge every step of your publishing endeavors. Try out these 11 ways to use SlideShare for content marketing success.

Little Bird, a new start-up that is essentially a search engine for influencers, might just become a content marketer’s most powerful weapon, because it addresses the practitioner’s three most pressing needs: more content, better content, and wider distribution. Find out how it works.

The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events.