Starting December with a look ahead to the new year, we offer our Social Media and Content Marketing Predictions for 2013. More than 80 marketers offer 100+ predictions on topics ranging from mobile to social demand generation to print. Find out what themes emerge in the wide-ranging forecast.

Keeping up with competitors' marketing and thought leadership activities is essential. Failure to do so can lead to lackluster results from “me too” projects, wasted resources, abandoned initiatives, and squandered customer goodwill. Find out how to get started with benchmarking for content marketin...

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts.

CMI sat down with IBM's Leslie Reiser to talk about IBM's influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion.

Last year, Converse opened a state-of-the-art recording studio in Brooklyn, N.Y. Find out how that studio represents a powerful content marketing strategy at the intersection of 2 brands.

Social media is still in its infancy as a marketing tool and we're all still learning. Find out (the easy way) about social media publishing lessons that some brands learned (the hard way) this year.

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.

Most marketers are now planning for 2013, in many cases searching for innovative content ideas. In that spirit, here's a diverse list of content marketing ideas you may want to execute for next year.

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here's why video content continuity trumps virality.

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!

In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.

There’s no doubt that most content today is being created and consumed in the digital space. So the key to creating engaging digital content is to keep your audience in mind as you design, thinking about how they consume content. Use these content marketing best practices to drive your design.