Social media can be the most elusive strategy in the content marketing playbook. Read these tips to learn the best ways to optimize your sharing.

Content is all around us every day. As a marketer, the key is to be a part of every conversation about your business. Find out how to make the 3 Es of community-driven content marketing work for you.

It takes a content-first approach to build the kind of loyalty that mutes competitors' messages. B2B brands have the opportunity to learn from successful, mom-centric campaigns and apply them to their niche audiences. Check out these B2B content cases that are mom-approved.

While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan. Here are five content marketing trends that were awesome this year, and some tips to help you leverage them for your 2013 marketing plans.

Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial's main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca.

If you are running a large-scale event, where do you start with content marketing? Use these six critical steps to develop an effective approach to content marketing for events.

Facebook recently launched itself headlong into the world of active content marketing. Find out what you can learn about brand storytelling from the Facebook Stories website.

Increasingly, marketers are employing content curation -- the process of finding, organizing and sharing third-party content -- as a part of their content marketing efforts. Sample these 14 sources for content curation inspiration.

Before writing, promoting, and publishing your next book, eBook, or blog post, make sure you've chosen the best possible title. Titles play a "make or break" role in content marketing and publishing success. Use this checklist for better content marketing titles.

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience.

A recent study found that high-growth, professional services firms are focusing heavily on blogging. But what are these firms writing about? How can you make accounting fun? Find out how to create engaging content for any industry -- even "boring" ones.

Creating your own online publication is no small task. It takes a huge time and financial investment to get a strong publication off the ground. Just ask SAP, IBM, and Sun Life Financial.