Titles play a key role in getting your content found, "liked," and shared. Create compelling content titles based on more than a gut feeling. Use these 12 steps for creating a title report.

Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the "listen-ask-share" approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula.

Setting up active partnerships with clients plays a key role in developing customer interest, satisfaction, and loyalty. This outreach provides a platform for cultivating marketing campaigns. Take these 4 steps to creating engaging content through client collaboration.

A content marketing plan that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that drive success for both businesses.

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry.

The more than 100-year-old content marketing industry is going through as much change as we have ever seen. Consider these three critical content marketing trends that signal big industry changes still ahead.

If you'd like to start a LinkedIn group — or boost the membership and raise the profile of a LinkedIn group you already have — try these five time-tested B2B content marketing tips to drive traffic, attract new members, and increase engagement.

Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing.

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day's news, creating a twist that grabs eyes when they're open widest. Read on for tips to help your branded content use the news.

Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content choices.

It's essential to drive your brand's customer conversations with the right content. Here's how to develop a content strategy where communications count at every stage of customer engagement.

Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here's a discussion of what the acquisition might mean for content marketers.