The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and sales teams can work hand-in-hand.

In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better -- even epic -- content that changes behaviors and makes an impact on your customers' lives. Ask yourself these questions about your own content efforts.

Content creation can be a challenge for any business, but it gets more complicated when you're working with several franchises. Find out how to manage content marketing at the franchise level.

Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?

The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You already know this; find out how to get buy-in on this concept from your organization's leadership.

Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it's not marketing, Use these three steps to avoid a guest blogging fail.

If, as CMI research indicates, B2B marketers continue to struggle to produce enough engaging content, why aren't more brands outsourcing their content efforts to the experts? Here are 7 tips for choosing an effective content marketing agency.

Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.

Sometimes you don't want the whole explanation, just a quick answer that gets you on your way. In that spirit, here are 24 quick answers to the questions we hear most frequently about content marketing.

These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones.

Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.

Content discovery strategies and tools can help individuals find great content while allowing marketers to get their content in front of the right people at the right time. Here are five tips on how to use content discovery to connect with customers and increase content marketing ROI.