The recent launch of AFL Media provides some great lessons on how compelling content can attract and retain loyal fans. Here are five content marketing tips that can be applied to your business.

The first full day of sessions at Content Marketing World Sydney was a blast. If you were not able to attend, catch up with some of our favorite highlights - in tweets.

Online workers comprise one of the fastest growing segments of our economy. And tapping into that virtual workforce to build a team of online writers has many potential benefits for your organization. Here are four secrets for building a virtual content creation team.

With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities stand out from the crowd.

If every action has an equal and opposite reaction, we're due for a massive backlash against content marketing. The haters have already started, but they're getting it wrong. Their beef isn't really with content marketing itself; it's with the hype that surrounds it.

There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.

Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video.

For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we're excited to be adding Australia to the mix. Here are some of the key findings.

Facebook's new feature, Graph Search, could signify a monumental shift in the way people search for information online. Learn why it promises to be an especially powerful tool for marketers and 3 ways to optimize your content marketing for the shift.

You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.