Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Like any media company, you need to focus on driving subscriptions in order to deliver on your marketing goals. And epic content marketing is what keeps those subscription channels growing and vibrant.
6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules
Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind.
4 Steps to Creating Video Content as a Gift to Your Audience
If you are looking to stay top-of-mind with your audience in order to increase your influence, here are 4 key steps for getting yourself out of the way and, in doing so, leaving a memorable impression with the video content you create.
Build a Successful Content Marketing Strategy in 7 Steps
There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs.
Creating Compelling Content Using Social Media: 4 Steps
If you're struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say.
Epic Content Marketers: 20 More Women Who Rock
Here's a follow-up to last year's post on women who rock content marketing. It's a list of 20 more women who not only produce epic content, but also live it. Follow these women to see how it's done.
Content Marketing Strategy: 3 Consumer Tech Trends to Watch
A handful of groundbreaking shifts could seriously alter the way we go about content marketing. Here are three consumer tech trends that should be on your radar.
Content Marketing Strategy: How to Engage Influencers in Your Industry
CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.
Video Marketing Strategy: 4 Effective Elements
Video may be among the fastest-growing content marketing tactics, but even the top 100 brands sometimes can get stuck at just dozens of views per video. Take a look at how to juice your video content marketing strategy.
Create Branded Content to Show Your Company Culture: 7 Steps
Most people don't much care what you're trying to sell or how great it is. They just need to like you. Use these 7 steps to create branded content that showcases what's engaging about the personality of your company.
Creating Engaging Content: 3 Calls to Action that Get Conversions
Calls to action are integral in creating a link between your content and conversion. Create engaging content, then get conversions by getting the audience involved with these 3 calls to action.
11 Content Marketing Questions Answered About Brandscaping
CMI's webinar, "Brandscaping and the New Content Marketers," generated a lot of great questions from attendees. Here are 11 of the questions and the answers we didn't get to during the webinar.