When you feel like you've tried everything and are out of new ideas, it can be helpful to look to other companies' marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content strategy to fit your organization.

Find out how marketers who are keen on content strategies can win the backing -- and budget -- they need to proceed with their content marketing efforts. Use these 9 effective arguments from 3 content experts.

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies.

Find out how your branded content can thrive on Tumblr. The social media site allows sharing of all types including links, music, photos, quotes, text, and video and ranks right behind Facebook in terms of visitor engagement.

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors.

Jyske Bank has created a high-tech, in-house television production studio in Denmark, and refers to itself as both a bank and a media company. Find out how brand content helped transform this bank into a media master.

If you're ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.

If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnessed.

Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.

To celebrate our anniversary, we couldn't resist bringing you 42 of our favorite CMI posts from the past six years. They're chock full of tips, tactics and examples, so use them to go out and create more compelling content.

With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content creation tactics for success.

Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand.