As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes.

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.

Do the letters html make your head hurt? Don't let the continually evolving digital industry intimidate you. Find out how you can increase the visibility of your branded content with microformats.

Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World's video production expert.

Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

If you find yourself out of ideas and up against a wall in your content creation process, use these 6 steps to escape "creative hell" and get your brainstorm session back on track.

You can't create clear, powerful content on a foundation of jargon. Use these examples and key points to convince your clients and your peers to rise above the sea of jargon we all navigate every day.

Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.

If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results.

If you're going to create valuable content for your target audience, you'll need a hook to show why it's unique. Take a look at this example of a content marketing hook that helped an obscure brand soar above its competition.

There's never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan.