As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.

Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communicat...

Too many content marketers seem to struggle with building a consistent audience. Find out how to build a consistent format and publish content that drives audience anticipation.

Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can't answer yes to all of them, you may be missing out on opportunities for easy wins.

Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it's working effectively in these 17 examples.

Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably already using every day.

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords.

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by creating a content brand.

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.

Great content marketing turns a mirror on the audience. Treat content publishing as a privilege and find success by reflecting what's awesome to (and about) that audience.

Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.