LEGO is such a giant when it comes to brand content, that at times it more closely resembles a media company than a toy company. Here's a rundown of some of the major components of its well-integrated and highly effective content marketing program. Find out what you can learn from LEGO about building...

While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organization. Toward that end, try these 3 ways of getting your online content marketing to do more to enable...

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach the heart of your brand's story.

Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to drive search engine traffic should be celebrating. The future looks bright because Google gets better and...

As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of the best research out there. Use these 34 essential research reports to develop more effective content...

Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today's popular video distribution channels excel and where they fall short,...

Create content perfection by incorporating 5 essential ingredients into your content marketing operations. Because content marketing is an ongoing process, not a "one-and-done" campaign, use our handy checklist to make sure your content marketing operations always include elements of the 5 essentials...

The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some...

The "Content marketing vs. SEO" battle opportunists are eager to pit the two against each other. But true online marketing professionals will recognize that both content marketing and SEO are star players in an enterprise-focused marketing strategy. If your team has a void in either area, you need to...

When it comes to content planning, "the more the better" is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don't have the skill sets to execute them. Start assessing your organization's internal skills earlier...

Learn how to spark a meaningful connection through B2B content. Look for inspirational stories that are relevant to your audience and create content that taps into the emotion behind your business. The result can forge a powerful, natural connection with your audience.

Delivering your content isn't just about ensuring that it's viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in their preferred environment and then share it with their friends.