Most marketers agree that people come before search engines. Without question, you should write for your audience, but search optimization also has its place. Opinions diverged on what constitutes a balanced approach in our most recent Tweet Chat about search, social media content, and content marketing....

Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we've got to start creating new content maps to improve the efforts we've made in the past. Consider how you can...

The shift to content as a marketing vehicle is really just a perspective-widening step back to storytelling — the most fundamental form of engagement experienced by humankind. Make use of these 2 key devices for effective business storytelling.

Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 solutions that can keep the issues from hindering your ability to create epic content.

Can producing less content provide more value for content marketers and their organizations? CMI asked several of this year's Content Marketing World speakers to weigh in on the subject. Find out how the experts view the "less is more" strategy in terms of content marketing best practices.

Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your...

How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make your emails truly social: Check out these 8 ideas for using social media content in emails.

CMI's Twitter chat series kicked off with CMI's Joe Pulizzi and SAP's Michael Brenner answering content marketers' questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting...

To minimize costs and to leverage related distribution and promotion, it's helpful to have a plan in place from the outset of your content program. The following content marketing best practices and tips will help you build this plan in the most efficient and effective way possible.

Compelling content marketing depends on the latest research and data, but are content marketers overlooking the vital perspective provided by consumers? Here, we explore some of the key content marketing insights revealed in recent consumer research studies.

Throughout his book, "CTRL ALT DELETE", Mitch Joel offers dozens of ideas that will impact the future of content marketing. Here are six of the notable trends that content marketers will need to know to make informed business and brand marketing decisions.

What new techniques and tactics are content marketers using these days? CMI asked a few of the experts who will be presenting at this year's Content Marketing World to share their answers. Find out from the experts how to keep your content marketing strategy ahead of the curve.