Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings are and what CMI's take is on the study's implications and imperatives for the B2B marketing industry.

Obviously, we're committed to the belief that a strategic content marketing plan provides significant benefits to marketers. But, creating or curating valuable, compelling content as a means to attract and retain customers isn't necessarily for everyone. Let's consider who might not need such a plan...

Virtually every content marketer and brand defines success in its own terms, but most look for a way to judge their efforts against a proven ROI. CMI asked several of this year's Content Marketing World speakers for their thoughts on new tools and standards for measurement. Find out what the experts...

Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time.

As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator. Use these 5 tips to create content that is educational, engaging, and unforgettable.

When it comes to content marketing, financial services may not seem like the most exciting place to be. With regulations and compliance issues, it's easy to get caught up in what you can't say. Our recent #CMWorld Twitter chat named quite a few financial organizations that are making their mark with...

Whether you're new to infographics or looking to squeeze more brand recognition, back links, and traffic from your efforts, use this step-by-step guide to develop a winning topic, find the data you need, and get your compelling infographic content in front of the people who matter most.

To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will really make a difference in your efforts to stay ahead of your customers — and be recognized as a brand they...

We rarely promote our own products and services in CMI content, but we've put so much of our hearts and souls into Content Marketing World 2013 that it's hard to hide our enthusiasm. So we don't believe we're overstating our case when we ask you to check out our 18 reasons to attend the content marketing...

We all have favorite content tools for keeping up with the demands of online marketing, but a few new recommendations never hurt. CMI asked several of this year's Content Marketing World speakers about their favorites. Find out what the experts see as the right tools for their content marketing effo...

Even if you're using SlideShare, chances are you're not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out.

Though calls to action are often neglected, these simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer. To give them the attention they deserve, use these 5 tips every content curator needs to write better CTAs.