Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts.

This is a call to start a loud conversation on the good, the bad, and the ugly that come with scale. Marketers experiencing early signs of scale in their organizations need to share. Start getting a handle on how to scale your content marketing team with 3 lessons from the field.

Each year, CMI honors the individual content marketers who inspire us all to achieve more. Find out more about 7 inspiring industry leaders named for 2013. Also, join us at Content Marketing World in September, when one of these notable content experts will be named Content Marketer of the Year.

A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we've gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content's findability...

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value. George Stenitzer, CMO of Tellabs, explains how his company uses original research to be… original....

Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts.

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year's Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right...

Disney, Allstate Insurance, American Airlines, ExactTarget, Google, Scholastic, Inc., and University of Phoenix are just a few of the brands to receive honors from the 2013 Content Marketing Awards. With more than 800 entries submitted, there was an abundance of brilliant work from around the globe to...

Some new social tools have come on the scene that are poised to make a big impact on social media content marketing: Facebook recently added hashtags, Twitter introduced short-film creation in the form of Vine, and Instagram brought video to its growing set of capabilities. Find out what marketers need...

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content's success. Use this 10-step guide to create precise...

Is social media a channel or content itself? Are companies using too many social channels or too few? Find out how the debate on social media went in our recent #CMWorld Twitter chat. You'll also find opinions and suggestions on how to decide which channels are best and how to make improvements in social...

Many content creators think they're doing everything right — from writing great content to sharing it on social networks — but later get discouraged when their metrics say otherwise. The truth is, many content marketers struggle with content optimization. Consider this list of "wrongs" and use the tips...