What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out what 7 content marketing trends stand out from #CMWorld.

We asked the experts -- speakers at this week's Content Marketing World event -- to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it's done when it comes to creating engaging visual content.

If your audience can't find your compelling content, it won't be very successful, which is why content optimization is such a crucial step in the content marketing process. Use this guide to learn how best to optimize 4 key content types: text, image, video and news.

It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists....

LinkedIn is a website rich in data that can help you target the precise type of members you want and, by tracking their engagement, see where they are in the buying process. There's a time and place to gate your content, but it's up to you to know where to draw that line for your business. Find out how...

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance.

Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out how to craft your branded content so that it makes an indelible emotional connection with your audience...

With Content Marketing World just days away, live events are obviously top of mind for CMI right now. But if your goal as a content marketer is to become the leading informational expert in your business niche, your efforts simply must include in-person events. Use these 11 tips to augment your content...

If you're in the hunt for a job in marketing today, you'll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land...

A data-driven marketing mindset has pushed many marketers into scrambling to find patterns of success that may or may not be there. Find out how you can take data-driven content creation to the next level to deepen engagement with customers.

Too many businesses break out the champagne just because something new was created. But the objective is not to make information. The objective of content marketing is to produce information that customers and prospective customers will use. Find out how to market your content marketing by filling it...

Why are so many businesses failing to create brand content that targets one of the fastest-growing demographics in the U.S.? Take a look at some of the challenges involved, as well as some tips for addressing them.