As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here's a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8...

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary.

How can you know if your content marketing is pushing the right buttons if you aren't testing it? Without testing, you're missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing.

CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking.

The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing.

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience's attention focused on your branded content and mitigate the risk...

Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs.

Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnings you get. Learn more about 5 "rules" Google issued this year, and how they can affect your content creation...

What people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer...

Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services -- and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on educatio...

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts.

Marketers want to generate word of mouth, but sometimes forget it inherently means giving up control. These days, brand advocates are just as big a part of the content marketing team as content marketers themselves. Find out why trying to control brand content just drives ad men mad.