Parallax scrolling is a technique where multiple focal points move at different paces as you scroll a website. Here's what content marketers need to know in order to take advantage of this engaging visual effect.

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where...

Recent CMI research found that many brands lack a documented content strategy. And it's not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably...

LinkedIn's new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run.

Managing change is a challenging - and frustrating - part of a content marketer's job. To convince decision makers to change their existing marketing strategy to a more content-centric approach can be daunting. Use these 5 guidelines to change your marketing strategy from below to get executive buy-...

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google's newest "Not Provided"...

New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs' fourth annual report "B2B Content Marketing: 2014 Benchmarks, Budgets,...

Content marketing professionals serve challenging clients and internal stakeholders all the time. Find out how to counter 7 client "sins" that can threaten to derail your successful content marketing efforts.

How does the third largest company in the world connect with customers? In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the "maker" in all of us. Find out how GE makes big brand content feel up close and personal.

Yes, content marketing, as an industry, is taking off. But it's important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing's illustrious beginnings.

An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success.

Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers. We have to find another way to communicate. Demonstrate these 4 values to prove content marketing ROI...