If you're in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan.

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to build an effective content strategy for your organization.

The amount of video content continues to grow explosively on the internet, becoming more dominant every day. Tap into the thriving business video content scene. Learn more about five types of business videos used by big brands to push the content marketing envelope.

Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment.

Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar.

Marketers who don't have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don't despair, our presentation also offers...

Excerpt: It's essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.

The Content Marketing Institute has covered the topic of content curation from a number of angles. Use this (curated!) collection for one-stop access to a diverse range of key tips, ideas and information to help your brand manage its content curation efforts.

A new study out of Italy looks at what types of visual content have the most viral potential on Google+. Comparing visual attributes, the study points to potential avenues for optimization of content that gets shared on social networks. Check out these 4 tips for making images go viral - or at least...

To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation.

It's easy for industry experts to say "create awesome content," but that's not exactly a helpful "how-to." Follow these 5 tips to truly integrate creativity into your existing content marketing process.

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI's roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just...