Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the "Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America" report and get some insight into the content marketing challenges and successes nonprofits report.

Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you're among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing e...

Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques.

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.

Marketers are not just competing against other marketers these days, so your content really needs to be "best of breed." Find out more about a marketer's true competition and why you need to create epic content to stay in the game.

Music can be a key element of your brand's identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand.

Want your organization's content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.

Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.

Google doesn't just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google's in-depth article results.

It's easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness.

Looking to fill out your organization's content marketing team? Make sure you're not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job.

Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it's critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak...