Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what's the best approach? Get 4 tactics for using hashtags more effectively in your social media content.

On this week's This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us...

From cola-imbibing polar bears to personalized "Share a Coke" viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola's VP of Global Advertising Strategy and Content Excellence.

CMI research shows that few B2B marketers consider their content efforts to be "very effective." And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these...

All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your...

In a follow-up to the recent release of CMI and Blackbaud's first-ever research report to benchmark what's going on with content marketing in the nonprofit sector, get data, examples and insights on content marketing for nonprofits.

Google Media Tools gives journalists the power to better connect with their audiences. It's a gateway to specific tools that can help support the storytelling process from end to end. Learn how to use the suite to support your organization's content marketing efforts.

If you want to assess your success at producing effective content marketing, you need useful, actionable feedback about it. Find out how to improve your efforts by focusing surveys strategically to collect data that complements the behavior data you already gather.

On this week's This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think.

Eight years ago, podcasting was held up as the "Next Big Thing." Chris Brogan, author and longtime podcasting fan, thinks it's finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.

Today, we're thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we're sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your...

For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep these 4 keys in mind in your efforts to use social media content for real-time marketing.