Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization's marketing strategy.

Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche...

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy.

In this week's edition of PNR: This Old Marketing, Robert and Joe discuss a "content marketing is dead" post and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O.

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you'll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content...

Increasingly, you're going to need the right marketing technology to realize the full performance potential for your organization. Take a look at 15 ways marketing automation can maximize return on investment for your content efforts.

We've all heard the theory: It's easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn't always the case. Find out how to hire effective content marketing writers and editors.

Have we devolved into a society of such die-hard visual learners that we can't be bothered with text formats at all? An overload of infographics is swallowing many content marketing efforts whole. Find out how to make these visuals enhance your message — not muddle it.

Great content is a tremendous asset to any business. But creating it and not taking full advantage of that asset is a missed opportunity. Get 6 tips for making the most of your great content by promoting it with paid online advertising.

Just about anyone can create a video these days, but coming up with a compelling, worthwhile video is another story. Find out how a content strategy can help you create video content that's worth watching.

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way.

Many marketers have buyer personas that they're not using -- mainly because they're simply unusable in a B2B complex sale situation. Find out more about creating useful B2B buyer personas.