Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step with your customers. Don't let your organization be among the many companies that are failing to adapt to this...

In this week's PNR Podcast, Robert and Joe talk about Contently's quest to become "the plumbing" for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven...

Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members' perspective, while lead generation is focused on capturing their information. Find out how your content marketing plan can drive both goals effectively over time....

It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.

Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don't lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging online content.

CMI is republishing a recent post by Shel Holtz that questions the concept of "content shock," because it's exactly the kind of conversation we need to have to move the content marketing industry forward. Find out more about the notion that a rising flood of content will eventually overwhelm us. Is content...

We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been lulled into complacency -- 140 characters at a time. But there's still hope. Find out how to neutralize...

Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind it. Watch out for these 6 fiends that steal clarity from your business storytelling efforts.

In this week's PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy...

Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker.

As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won't change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online...

The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply being present on social media isn't enough. Use these 3 angles to plan your B2B marketing approach.