In today's digital, always-connected marketplace, a new engagement technique is gaining traction. It's a strategy that combines branded content within interactive opt-in tools like social media, games and events -- all designed to foster two-way relationships with consumers. Find out why your branded...

The concept of consumer "content shock" gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization.

The Content Marketing Awards program - which opens its call for 2014 entries today - highlights the best in the still-burgeoning business of content marketing. It's a program that helps separate the strategic marketers from the "me-too" content makers. Find out more about why getting recognition for...

Because we're human, verbal explanations crafted by our mind often don't reflect what we really think or want. We think we're telling the truth, but it's our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning...

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to optimize your video content.

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with...

The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It's time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure.

Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change...

The greatest challenge still for many organizations is producing steady streams of engaging content. That's why content curation has become such a pivotal practice in supporting content marketing efforts. But how do you cut through the clutter and get organized? Find out how to fuel your curated content...

Top-tier content marketers consistently win the war for engagement by using an "active reading" approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content...

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and...

Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren't always effective. Find out why in-depth user reviews are poised to replace...