In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.

Creating content is hard work, so it's hugely frustrating when someone copies that work. However, plagiarism in the online world is very common. Find out 7 ways a content creator can respond to plagiarism.

There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can't be all about you.

In this week's PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed's advice for content success, explore the implications of Sprinklr's purchase of Dachis, and share content marketing examples from...

The humble hashtag started as an informal work-around among early Twitter users. But since the platform made hashtags clickable in 2009, the little symbol has evolved into far more than a labeling system. Find out how to use hashtags in your social media content.

In the spirit of improving donor retention rates for nonprofits in 2014, let's take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors.

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the "big guys." Check out the report for more details....

As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths...

It's becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy.

Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people's lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur's blueprint for content creators.

In this edition of the PNR podcast, Joe and Robert talk about GE's new sponsored content play that's airing as part of "The Tonight Show" and debate the latest native advertising moves from "The Guardian" and Yahoo before discussing this week's #ThisOldMarketing example — where a new discovery leads...

Marketing strategies, publishing partners — everything's up for debate as we gauge where to focus our branded content energies in the months to come. We know that investments in social media are on the rise, but how will that play out? Learn more about 3 branded content formats to watch in 2014.