Consumers are becoming more accustomed to using mobile apps to find the latest deals and information about products. And some retailers are going beyond the standard functionality of store locators to make customers' lives easier. Check out these 5 standout examples of content marketing in retail ap...

In this edition of the PNR podcast, Joe and Robert discuss the week that was at SXSW, chat about the latest "Travoltafying" brand trend, and rant about people who rant about the phrase "content marketing," before getting amped up about the This Old Marketing Example of the Week: Energy University.

It takes time, dedication and patience to conduct a website audit that is thorough enough to help refine your content marketing strategy, but it's worth it. Find out why you need to conduct a full audit for successful content marketing, and get some tips on how to approach the task.

Creating branded content that doesn't specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn't always be about your brand. Learn more about the benefits -- and blurred lines -- of developing non-promotional...

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners.

With an adoption rate that's lower than other vertical industries CMI has explored, are manufacturing marketers "laggards" when it comes to content marketing — or are they just taking a slower, more conservative approach? Let's take a look at where this segment stands — and where it has room to grow...

If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won't cut it. You need to focus on raising the quality of your content. Use these 5 tips for quality content creation that won't bust your budget.

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages.

This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn't publish on "rented land" and offer some critical reviews of Facebook's algorithm changes, before exploring...

Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist's perspective on collaborating on content creation.

Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting...

If you're struggling with content marketing -- or want to boost your potential for success -- it's essential to go back to the basics. Looking for content marketing training? Find out more about CMI's Online Training and Certification program. School is now in session!