This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google's decision to hunt guest blogging spammers. And, after a nice dialog on transparency,...

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute's newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve...

Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world.

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential.

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes....

One of the most difficult parts of distributing the content you create is reaching out to content publishers to promote it. But content marketing won't benefit your business if you don't follow through to ensure its success. Use this 3-step outreach process to find and engage potential content publi...

This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal's new native launch and The Guardian's native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week:...

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization.

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective...

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success.

Strategic Q&A content on your organization's website can help keep marketers from having to spend all of their time answering customer questions. Find out how to power your web content strategy by identifying and answering the right questions in the right place.

Research studies show us that although organizations increasingly recognize the value of content marketing, many marketers continue to struggle with the basics of the practice and doubt their effectiveness. Find out more about why marketers need more education to push content marketing forward.