In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn's latest move to accommodate branded content, and speculate on potential acquisitions that...

When it comes to content, having the right skills can mean the difference between project success and failure. Content strategy is a relatively new discipline, so there's no surprise that organizations and agencies struggle to define the content strategy skills they need. Use these 4 tips for hiring...

We've long been hearing that print is dead. Debate on the subject will continue. Meanwhile, many marketers see great opportunities for brands in the printed channel. Find out how print magazines can contribute to your organization's content marketing plan.

Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tactics for measuring marketing effectiveness and find out if your content converts.

There's a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing success. You can then leverage those successes into a solid argument for increasing your content resources and...

A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team's emerging needs...

The simple key to demand generation boils down to "know your buyer." Many companies know they need improvement in this area, but don't know how to approach the task. Use this practical guide to develop more effective demand generation for your organization.

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading...

Visual content like infographics can rocket your business to the top of the social food chain — but only if it's supported by the right strategy that optimizes its sharing potential. Here, we take a look at why a deeply moving story failed to rise to the top of the social sea.

Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book featuring 25 best-in-class examples. Use these 25 examples and nine tips to create more...

Business storytelling leverages well-crafted narratives in a diverse range of content types. When it's done well, it can effectively support your brand, forging a strong connection with your audience members and compelling them to come back for more. Learn how to develop a plan for your brand's business...

The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about these and other findings on B2B enterprise tactics, spending and effectiveness in our new report.