If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to help your owned media hit its goals by combining earned and paid promotion.

It's astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here's a call to arms:...

No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn't right, it's not going to attract the readership it deserves. Get 3 lessons from an expert on using headlines to increase the value of your online content.

In this week's episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady's struggles to stay relevant in digital news — it's a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia,...

The demands of creating content that is original and valuable can often feel paralyzing. Add to that the need to keep this up on an ongoing basis and the challenge is compounded. Check out these ideas on creating content that feels more original, organic to your brand, and more impactful overall.

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.

Success at blog marketing depends on myriad content, design, technical, and promotional factors. The good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Use our 57-point checklist to give your blog content a big...

We know that content marketing is about making useful information available to our audience. But it's also about making money for our businesses. So we're always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like...

Rich snippets are a great way to help your company's content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content's search results.

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They're good examples of how to tell high-emotion stories with visual content.

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing....

Images and videos are fast becoming crucial elements of digital marketing. With the rise of social sharing, brands are looking for ways to enhance the value of their content with visual imagery and grab audience attention. Discover 4 smart ways visual content can enhance your business' ecommerce user...