Building a high-quality influencer program in the digital era — where just about anyone can claim to be a "guru" on a given topic — is no small feat. Get our complete guide to influencer marketing, which includes strategies, templates and tools to help boost your success.

In this week's episode, Robert and Joe dissect Mary Meeker's latest report on technology trends, do a deep dive into the elements of the publishing equation that brands are missing, and discuss Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel...

Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible...

Visual content has quickly emerged as a powerful tool that can help messages break through the clutter online, stand out from the competition, and persuade audiences — but only if it's created and positioned correctly. Use these tips to maximize the storytelling impact of your visual content.

Fear can be a paralyzing influence that hampers the content efforts of even the most successful marketers. At the recent Authority Intensive conference, several content marketing pros admitted they face the same trepidation we do around content. Use these 5 tips from the pros to blast through fear and...

It's critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it's best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI's new research on webinars.

Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some questions most content marketers don't seem to be addressing. Get started with these 9 content marketing...

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the "10 Percent." Try this quick exercise to help generate big ideas for your strategy and your overall business -- whether it's large or s...

In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy...

This week CMI is kicking off a series of "Back to Basics" posts that outlines the fundamental skills and information you'll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more.

Feel like your competitors' content skyrockets while yours can't get off the ground? They're probably working with inside information -- search insights -- and you should be, too. Learn how to use search insights to boost your content marketing strategy and your success.

UK-based Brand Perfect — an online community for brands, designers and developers — offers up its favorite apps for mobile content marketing from B2C brands. Mobile content marketing can be a balancing act. Find out how to serve up valuable mobile content without pushing your audience too far.