In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. Find out how to build social media into your organization's content marketing processes.

Finding and using the wealth of internal knowledge available in your organization can be a challenge for marketing teams. Most companies have a handful of willing participants, but those are finite resources. Use these 12 tactics to tap into and engage the hidden content creators in your company.

Nothing else matters if your content doesn't help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving content marketing ROI. Get the details on 3 ways to measure your content marketing strategy success...

Successful content marketing is not just about how much content you can produce — it's also about making smart decisions about the types of content to focus on. A new study reveals which types of content were most beneficial at various stages of the consumer's decision-making process, offering insights...

Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all members of your content marketing team need taped to their foreheads. Plus, read about which companies are...

I have a rule. Actually, I have many rules, but the rule that's relevant to this column is about Twitter, and although it may seem arbitrary, it's about maintaining certain standards for social media content. Think we can't tell when your tweets or updates are automated? Oh yes we can. Knock it off and...

In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article...

In the first two "Back to Basics" series posts, we tackled the essential elements of content marketing and how to build your content marketing strategy. This week, you can dive into the next step: creating content. Learn how to select the most effective formats and topics to foster your content marketing...

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this...

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity...

After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. But there's more you can do. Find out 8 ways a public relations strategy can accelerate and amplify your...

June is planning month at CMI. It's a great time to start thinking about year-end events and to look ahead to 2015. It's also the perfect time to check all of those 2014 strategies to make sure we're on the right track with our content marketing efforts. Use these 13 mid-year content marketing resolutions...