In this episode, Robert and Joe discuss the important implications of LinkedIn's acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it's owned by foreign investors. They also ruminate on the continuing...

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team.

To be effective with content marketing, you don't need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning...

When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of the content's launch, giving marketers ample time to nurture relationships. Use this 3-step framework for...

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling -- the most powerful content tool ever created.

While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you...

Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to...

This week, Robert and Joe discuss Walmart's big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an article looks like when a freelance writer "resigns" from content marketing. Our rants and raves cover NBA...

In this eighth and final installment of Content Marketing Institute's "Back to Basics" series, we'll walk you through one process you can use to understand how well your content efforts are working and continually refine your content marketing program for greater success. Use these 5 steps to track your...

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it's important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be...

Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business -- it's just a matter of "how," not "if." Get insights on tackling the dynamic changes in the industry -- a summary from CMI's recent Enterprise Forum -- in the new report...

Content marketers spend countless hours handcrafting content that's designed to inform and persuade customers. Scott Abel, "The Content Wrangler," believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. Find out...