This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of...

Successful content marketing doesn't just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, "What's the most innovative or interesting example you've seen of visual content...

B2B content marketing stinks. It's tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut. They cling to old practices, perpetuating a plague of boredom. But it doesn't have to be that way. Find...

You've read up a bit on growing your business by going global, and now you're ready to give it a whirl? Not so fast. There's a lot you need to take into consideration before promoting your content via social media in markets outside your own country. There are steps you can take that will get your global...

In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it's not something that happens easily or quickly — especially in large organizations....

Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australian fashion brand. Find out how Black Milk uses brand storytelling to chart the future of retail, social cliques,...

In this episode, Robert and Joe talk about the excitement building for next week's Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include...

With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI's blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What's one thing you believed about content marketing that you no longer consider to be...

Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, rather than detract from it. Get 10 Canva tips that will help you become a visual content...

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest's soft exterior lies the makings of...

Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. There are multiple layers to effectively telling the entire story of a company,...

Confession: Every now and again, we at CMI realize we aren't following our own advice. While we have been big proponents of offering unique content in each of our channels -- and have a channel strategy for Facebook, LinkedIn, Twitter, and others -- we were overlooking our most critical channel: email....