Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well.

Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect re...

This week, we weigh in on Next Fifteen's content marketing agency acquisition, debate the merit of Omnicom's recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to...

Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to co...

To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your content marketing lessons. Learn how to create a good game plan for your company team.

Our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report has the latest on how B2C marketers are using content marketing. Learn how you can double your chance of ROI success and what initiatives the most effective B2C content marketers are working on now, and plan to begin...

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective...

If you only view LinkedIn as your digital resume and business card collection, you're missing its most valuable parts that really can help grow your business, expand your content's audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make...

Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether...

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and...

While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which...

Are some social media agencies, consultants, and "experts" taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout.